![]() ![]() ![]() Marketing TeamsĪs the name says, this is focused around marketing teams. And their conversational intelligence product, Chorus, which is one of the top Gong alternatives. There is also their website chat product, similar to LiveChat but not as advanced. ZoomInfo also offers a product called ZoomInfo engage, although reviews haven’t been very positive, and you’re better off considering one of the Outreach competitors and alternatives. Their intent data is another offering that helps inside sales teams target ripe prospects. This can be used for cold emails and cold calling. The core here is the company and contact search. ZoomInfo has their solutions broken down into four categories to help buyer’s understand how their products can fit the roles and responsibilities at their respective organizations. It’s less about your company type and more about your go to market strategy. Small companies, startups, and Fortune 500 companies use ZoomInfo. Early stage startups should know who their customer is, have some predictability with their outbound sales motion, and confidence that they can close meetings generating via cold calling. Your deal size and close rate also needs to be high enough to justify the cost. ![]() If your team is doing outbound sales and needs high quality contact data, you should consider ZoomInfo. They have other offerings like Chorus and ZoomInfo Engage but there are other options in the category for those products. ZoomInfo is for sales and marketing teams that do outbound sales because of their focus on contact data. That would be Zoom and people who haven’t heard of ZoomInfo often confuse it with Zoom. ZoomInfo isn’t the video conference platform that exploded in use during Covid. With that volume of data, you can build a cold calling list and use Salesloft to fill the top of your funnel. ZoomInfo is considered one of the best sales outreach tools to add to your stack. In the future, you may see more acquisitions of sales software like sales demo software and commission software given the popularity of those solutions in the modern sales stack. ZoomInfo could eventually be a one stop shop for all your sales tool needs. ZoomInfo isn’t only a platform that offers contact data, they offer many other features because one of the strategic goals of their product is to consolidate the sales stack which could include tools like a sales engagement platform, conversational intelligence, intent data, and more. Mobile numbers are crucial for SDRs who need to get in contact with remote workers. When companies are looking to buy business leads, they often think of ZoomInfo as the first choice because you can obtain work emails and phone numbers, including work and mobile numbers. It allows sales and marketing teams to obtain the contact information of prospects. ZoomInfo is a sales intelligence platform that was previously called DiscoverOrg. ![]()
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